Based on my interviews, I developed seven composite characters divided into three categories: The Advocates (Mark, James, Samir), The Allies (Memo, Al, and Connor), and The Chauvinist (Richard). I ranked the characters from the most willing to support women in the workplace (Mark) to the least willing (Richard). There
Eva Helén is a seasoned business executive and an experienced board member. She has over 20 years of experience in high tech, with international business, strategy, operations, and finance.